If you have a WordPress website, then you, no doubt, are familiar with plugins. However, with so many to choose from, knowing which ones to select can be a daunting task. Never fear because we have you covered!
Here is a list of the WordPress plugins we feel are true must-haves for any business WordPress website.
One of the main jobs of a business website is to gather customer information. Using contact, newsletter sign-up, and download forms are great tools to get the information you need to help grow your customer base.
WPForms is one of the easiest, beginner friendly plugins out there. Its drag and drop design makes creating forms a snap! There is a basic free version available which will suit the needs of most and a Pro version for more advanced users wanting to get fancy with their forms.
Speaking of newsletters, before you start sending emails and newsletters to current or targeted customers, you want to get their permission first…in fact, spam email regulations require it. Constant Contact is an email marketing service provider that allows you to build and manage your list.
Constant Contact offers reporting, social media sharing tools, email templates, and an image library. This plugin will make connecting with your target audience and staying in compliance with email regulations a snap! There is also a free trial available so you can test out the full suite of services before you settle on what will work best for your company.
Yoast is truly an SEO powerhouse! With easy to use tools and formatting, you can turn your WordPress website into a search engine darling quickly and easily.
What the Yoast plugin allows you to do is customize your content into segmented ways that search engines like to consume information. This way, customers who are searching for dancing monkeys, for example, are more likely to find your website instead of another website who might also sell dancing monkeys but who have failed to optimize their content in a way that Google and Bing were able to find them.
W3 Total Cache
When it comes to performance, your website is always feeling the need for speed! Websites that perform faster are also ranked higher in Google’s search results….true story!
While W3 Total Cache might be hard to say three times fast, it’s fairly easy to use. By allowing you to serve compressed and cached files to your visitors, this powerful little plugin ensures that your website will load quickly keeping your customers happy and your search rankings higher.
While there are tons of other plugins out there that we love to use when the situation calls for it, these are our favorites that we feel every website should have. Do you have a favorite WordPress plugin that your business simply can’t live without? Then let us know! After all, sharing is caring!