You often see testimonials on websites and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is a key concept in marketing. What it means is that if other people …
Believe it or not, the holidays are fast approaching…gasp! To help get your business ready, we’ve pulled together tips and best practices to help you get your social media game ready to fa-la-la-la-la your way into the new year. How to Prepare Your Social Media for the Holidays Before the chaos of the season hits, …
Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)! …
Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …
Social Media Marketing Impacting Your Bottom Line? Read More »
When outlining the social platforms that will work best for your business, Facebook has long been at the top of ‘places to be.’ However, over the past couple of years, Facebook has taken a few hits. This has us wondering if Facebook still makes sense for business — the short answer is yes. However, there …
Whether your digital marketing team is a fearless party of one or a unified force of one hundred strong, they have quite a bit of responsibility and territory to cover. Trying to manage all the various components is a daunting task and often proves too much for many digital marketing teams to handle be it due …
You’ve seen them around the office….social media managers. You know who they are — those mythical beasts that appear to be surfing and giggling all day. But do you know what they’re actually do over there behind their laptop screens and why the magic that they perform makes them so vital to the success of …
Businesses have a lot going on at all times. Managing your digital marketing campaigns, social media, and overall online performance is a massive job! Wouldn’t it be great if there were marketing tools that could help get the job done, don’t cost a fortune, and let you keep your sanity? Well, guess what…there are! To …
Ready to let the world know that your business is here? Then you need to get yourself so some social media! Here are four must-haves that we think every business needs as part of a successful social media strategy. Social Media Plan While it might not always appear like it, social media isn’t a total …
After hitting the social media scene in 2010 as a selfie paradise, Instagram has transformed into one of the strongest, full-on marketing channels and, the place to be in 2018. The platform now offers an array of tools for businesses — Instagram stories being one of the coolest ways out there for businesses to connect …
