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LinkedIn Tips

How to Rock LinkedIn for Business

Everyone knows that LinkedIn is a great resource for making connections and growing your business.  What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit.  No matter if you’re there to build leads or

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5 Ways to Prepare for Small Business Saturday

Small Business Saturday is just around the corner, so it’s time to start preparing!  With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled

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How to Use Images to Skyrocket Your Social Media Results

Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds?  It’s true! A large part of the

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Social Media Marketing Impacting Your Bottom Line?

Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t

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Guest Blogging and SEO: Still Alive and Viable

By now, everyone understands that content is a requirement for getting found online.  However, many people have given lip service to guest blogging and the importance of search engine optimization lately.  They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true!  The

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