November is officially here which means Cyber Monday is only a few weeks away. Of the three-day holiday shopping event, (Black Friday, Small Business Saturday, and Cyber Monday) it saw the highest sales in 2017 topping out at $6.29-billion. Cyber Monday saw a 17-percent increase in overall sales in 2017. And for the first time …
Everyone knows that LinkedIn is a great resource for making connections and growing your business. What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit. No matter if you’re there to build leads or …
Small Business Saturday is just around the corner, so it’s time to start preparing! With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …
Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds? It’s true! A large part of the …
How to Use Images to Skyrocket Your Social Media Results Read More »
Your business is your brand and you want to do everything you can to protect it and maintain its integrity. That’s why, when it comes to social media, you want to stay actively aware and on top of what you and your employees are sharing on your brand’s behalf and of your brand’s reputation online. Often …
How to Protect Your Business from Social Media Threats Read More »
Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)! …
Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …
Social Media Marketing Impacting Your Bottom Line? Read More »
In the realm of online digital content, nothing performs as well as video. This is why video is so critical to a successful marketing strategy. But what if you’re an introvert who hates being on camera? Not to worry — you have options! Thanks to the increasing rise of video popularity, software for creating videos makes …
By now, everyone understands that content is a requirement for getting found online. However, many people have given lip service to guest blogging and the importance of search engine optimization lately. They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true! The …
When outlining the social platforms that will work best for your business, Facebook has long been at the top of ‘places to be.’ However, over the past couple of years, Facebook has taken a few hits. This has us wondering if Facebook still makes sense for business — the short answer is yes. However, there …
