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Key Pages Report

Eight Tips to Crafting Compelling Call-To-Actions That Convert

As a content creator, you know the importance of creating compelling calls to action that convert. After all, your goal is to get your readers to act, whether signing up for your newsletter, downloading your e-book, or making a purchase. But what makes for a genuinely compelling call to action? Here are eight tips to […]

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7 Biggest Website Copywriting Mistakes

The 7 Biggest Mistakes People Make Writing Content

When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1.        

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Things to Consider When Creating Website Content

The 5 Most Important Things to Consider When Creating Website Content

Website content has to be good in order to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the 5 keys to creating highly effective content. Readability Your

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Person Strategically Thinking About Their Website

Are You Thinking Strategically About Your Website?

Designing and laying out the pages of a website isn’t just about what you think looks right, or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results. Starting with the Goal in Mind To strategically design a website, start with

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