As a content creator, you know the importance of creating compelling calls to action that convert. After all, your goal is to get your readers to act, whether signing up for your newsletter, downloading your e-book, or making a purchase. But what makes for a genuinely compelling call to action? Here are eight tips to …
Eight Tips to Crafting Compelling Call-To-Actions That Convert Read More »
When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1. …
The 7 Biggest Mistakes People Make Writing Content Read More »
You often see testimonials on websites and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is a key concept in marketing. What it means is that if other people …
Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on the purpose of your website, but here are 3 …
Website content has to be good in order to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the 5 keys to creating highly effective content. Readability Your …
The 5 Most Important Things to Consider When Creating Website Content Read More »
Designing and laying out the pages of a website isn’t just about what you think looks right, or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results. Starting with the Goal in Mind To strategically design a website, start with …
Are You Thinking Strategically About Your Website? Read More »
Building a community around your brand is a great way to connect with your customers, grow your business, get feedback on your products, and set yourself apart from the competition. Creating a community around your brand that focuses on customer needs is key to success. Creating a community is no easy task, but it’s worth …
