When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1. …
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You often see testimonials on websites and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is a key concept in marketing. What it means is that if other people …
Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on the purpose of your website, but here are 3 …
Let’s face it, traditional marketing isn’t easy and digital marketing is even harder. With a myriad of variables and continually changing rules, staying on top of digital marketing can be a lot for any business. Thus, too many businesses are spinning their wheels with SEO marketing — not doing it correctly and missing their opportunity to …
The New Year is just around the corner. Now is the time to prepare your business for the year ahead. We know you’re focused on the holiday shopping season and the company holiday party. However, if you don’t start preparing now, you will be likely to miss your competitive advantage. Here are a few guidelines …
Digital marketing is continually changing, which is why your content marketing strategy should also continually evolve. To stay current and ensure you’re reaching as many potential customers as possible, consider adding live streaming to your business content strategy. Why Live Streaming for Business In today’s world, video has become the dominant consumable content. Take your marketing …
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The holiday email marketing season is just around the corner! According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity. To help get your holiday email marketing strategy …
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Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)! …
Whether your digital marketing team is a fearless party of one or a unified force of one hundred strong, they have quite a bit of responsibility and territory to cover. Trying to manage all the various components is a daunting task and often proves too much for many digital marketing teams to handle be it due …
