November is officially here which means Cyber Monday is only a few weeks away. Of the three-day holiday shopping event, (Black Friday, Small Business Saturday, and Cyber Monday) it saw the highest sales in 2017 topping out at $6.29-billion. Cyber Monday saw a 17-percent increase in overall sales in 2017. And for the first time …
It’s not a trick, it’s true…blogging is still one of the best ways to help drive your online marketing efforts. When done right, your business blog will be a treat by increasing your search rankings, expanding your reach, and even improving conversion. For anyone who doesn’t like writing, being tasked with creating a blog on …
The New Year is just around the corner. Now is the time to prepare your business for the year ahead. We know you’re focused on the holiday shopping season and the company holiday party. However, if you don’t start preparing now, you will be likely to miss your competitive advantage. Here are a few guidelines …
Everyone knows that LinkedIn is a great resource for making connections and growing your business. What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit. No matter if you’re there to build leads or …
Small Business Saturday is just around the corner, so it’s time to start preparing! With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …
As you’re well aware, content is still king online — and if you want to be found online, you need great content. However, too many companies try and jump into the content game, but their copywriting skills are just missing the mark. Creating content for the sake of just having content won’t yield you the …
Digital marketing is continually changing, which is why your content marketing strategy should also continually evolve. To stay current and ensure you’re reaching as many potential customers as possible, consider adding live streaming to your business content strategy. Why Live Streaming for Business In today’s world, video has become the dominant consumable content. Take your marketing …
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Once upon a time, all you needed was a simple website to be successful. However, today’s internet landscape, search engine algorithms, and super savvy consumers demand much more from a business website. Websites today tell stories, serve as roadmaps and digital card catalogs for information sharing, and are one of the top sales tools a …
There is an ugly rumor going around that email marketing is dead. Well, we’re here to tell you that’s just not true! According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …
Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds? It’s true! A large part of the …
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