November is officially here which means Cyber Monday is only a few weeks away. Of the three-day holiday shopping event, (Black Friday, Small Business Saturday, and Cyber Monday) it saw the highest sales in 2017 topping out at $6.29-billion. Cyber Monday saw a 17-percent increase in overall sales in 2017. And for the first time …
The New Year is just around the corner. Now is the time to prepare your business for the year ahead. We know you’re focused on the holiday shopping season and the company holiday party. However, if you don’t start preparing now, you will be likely to miss your competitive advantage. Here are a few guidelines …
Everyone knows that LinkedIn is a great resource for making connections and growing your business. What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit. No matter if you’re there to build leads or …
Small Business Saturday is just around the corner, so it’s time to start preparing! With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …
There is an ugly rumor going around that email marketing is dead. Well, we’re here to tell you that’s just not true! According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …
The holiday email marketing season is just around the corner! According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity. To help get your holiday email marketing strategy …
Holiday Email Campaign Tips and Ideas for Your Business Read More »
Early in life, I learned two phrases that have formed some of the grounding principles of my life: “If you fail to prepare, prepare to fail.“ “How you start your day is how your day will go.“ As my career has progressed and I’ve done the obligatory studying of other successful entrepreneurs, I’ve noticed a …
Your business is your brand and you want to do everything you can to protect it and maintain its integrity. That’s why, when it comes to social media, you want to stay actively aware and on top of what you and your employees are sharing on your brand’s behalf and of your brand’s reputation online. Often …
How to Protect Your Business from Social Media Threats Read More »
