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7 Biggest Website Copywriting Mistakes

The 7 Biggest Mistakes People Make Writing Content

When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1.         […]

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Things to Consider When Creating Website Content

The 5 Most Important Things to Consider When Creating Website Content

Website content has to be good in order to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the 5 keys to creating highly effective content. Readability Your

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Social Media Marketing Impacting Your Bottom Line?

Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t

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Guest Blogging and SEO: Still Alive and Viable

By now, everyone understands that content is a requirement for getting found online.  However, many people have given lip service to guest blogging and the importance of search engine optimization lately.  They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true!  The

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