When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1. …
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Website content has to be good in order to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the 5 keys to creating highly effective content. Readability Your …
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It’s not a trick, it’s true…blogging is still one of the best ways to help drive your online marketing efforts. When done right, your business blog will be a treat by increasing your search rankings, expanding your reach, and even improving conversion. For anyone who doesn’t like writing, being tasked with creating a blog on …
As you’re well aware, content is still king online — and if you want to be found online, you need great content. However, too many companies try and jump into the content game, but their copywriting skills are just missing the mark. Creating content for the sake of just having content won’t yield you the …
Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …
Social Media Marketing Impacting Your Bottom Line? Read More »
By now, everyone understands that content is a requirement for getting found online. However, many people have given lip service to guest blogging and the importance of search engine optimization lately. They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true! The …
