You’ve seen them around the office….social media managers. You know who they are — those mythical beasts that appear to be surfing and giggling all day. But do you know what they’re actually do over there behind their laptop screens and why the magic that they perform makes them so vital to the success of any brand?
Well, we do and we’re ready to spill the beans on these allusive creates, what makes them tick, and why every brand should adopt one of their very own!
What is a Social Media Manager
Contrary to popular belief, a social media manager is a trained position and not something anyone off the street or fresh out of college can do well. Sure, anyone can post a photo, create a hashtag, or tag someone in a post, but what a good social media manager brings to the table is so much more.
Social media managers are responsible for truly curating a brand’s social channels and online presence. They monitor, moderate and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos, content, and images.
Social Media Managers also spend hours researching trends, keyword performance metrics, and user behavior. They then strategize and execute digital marketing campaigns based on those findings.
Additionally, they have their finger on the pulse of what’s hot in social media and can explain how to reach a variety of targeted demographic using the various platforms.
Why Do I Need a Social Media Manager
Just from our high-level explanation of what a social media manager does, you can see that it’s truly an art form and one that takes a great deal of practice to perfect. Now, unless you have hours of free time at your disposal, you’re going to want to recruit someone to handle this one for you.
An experienced social media manager can create a name for your brand and develop an online following that will drive traffic to your website and money to your bottom line. They know how to create a buzz online, which can gain your business industry notoriety and access to a global audience.
Ready for True Social Management?
If you’re ready to see what great social management can do for your business but aren’t ready to hire a full-time person, contact SBOS Web Solutions.
Our team of top-notch social media managers can augment your team, provide you with the social media scientific know-how, and take your business to the next level.