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Social Experiment: How to Link Your Social Media to Your Website and Build Engagement.

You have your website and you have your social media, but how integrated are they? By making a few simple changes, you can use both to build credibility and SEO standing and foster good customer relationships. In turn? This means more sales for you.

There are a few different ways to do this. The simplest method is to simply have a few social media buttons on your page that link to your organization’s social media accounts. It can have a lot of impact in assuring your customers that there are multiple ways to connect with you, in a way that feels good to them. However, because it’s not very interactive, there’s not much incentive for them to click on the buttons.  It does help your credibility in Google search rankings and SEO, though. Both of those algorithms rely on link building,so having these links helps put you higher in searches. 

One fun thing to consider is choosing your most active and relevant social media account and have it stream on your website. It could be text posts from your Facebook or gorgeous Instagram images. Whatever you choose, it needs to be something that will make your website visitor jump to participate. Once they visit your social media, they need to feel a compelling reason to start following you. So, offer them exclusive news and discounts that are only available if they are your fans and followers. 

Why is it so important for them to engage with your website and your social media? You are building a relationship with your visitors, so they will feel connected to you and your brand and come to you when they are ready to use your services or products. 

Think of it this way: when you meet someone for the first time, you don’t just marry them and have 10 kids. You go on a date to see how you like each other and learn if you are someone worth hanging out with. Building a customer relationship is similar. There are so many choices, the consumer will choose the one that they feel like they know. (Of course, this doesn’t include emergency services. I’m pretty sure that an overflowing toilet takes precedence over wondering if the plumber goes to the same coffee shop they do. But, if they already know who you are because they have interacted with you online, they are more likely to call you. Why? Because you are top of mind, after having created the relationship.) 
Curious about how to implement this strategy? Contact us for a free consultation.

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