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SEO Audit Strategies

Want to make sure your website continues to rank well in search results?  Creating fresh, new content on a consistent basis is only half the battle.  The other piece of the puzzle is performing a quarterly SEO audit.

An SEO audit is your chance to refresh your old content, verify and update links, and revisit topics that performed well previously.

While it can be a time-consuming task, we strongly recommend that you allow time for your SEO audit.  When you perform an audit, you’ll discover trends and new ways to deliver your content that will better resonate with your target audience.

How to Perform an SEO Audit

An SEO audit focuses on streamlining, cleaning, and refreshing content.  Here are a few tips to help guide your SEO audit activities:

  • seo auditGoogle Index — First things first, make sure your site is being indexed by Google.  To verify, login to your Google Search Console, click on ‘Google Index’ and then ‘Index Status.’  If you see numbers, then you’re good.  If you don’t see numbers, then get your site set-up immediately.  This is a huge must-have for every website!
  • Mobile Friendly — While you’re on your Google Search Console, make sure Google recognizes your website as being mobile friendly.  You’ll be losing out on lots of visibility if it’s not.
  • Broken Links — Over time, links break for a number of reasons.  Broken links can negatively impact the performance of your website, so let’s get them out of there!  Run your site through Broken Link Checker and take action on all links that it flags as having issues.
  • Fix Duplications — When it comes to duplicating content, Google penalizes for that, so get rid of it ASAP!  Make sure you don’t have more than one H1 tag on a page, remove any duplicate posts or copy from your website, remove or refresh any orphaned pages, and don’t link to the same post on another website over and over.  You can get a good overview of how your site is doing with duplication in your Google Search Console.
  • Sitemap Checkup — Are you seeing pages appearing in search results that can’t be found or accessed on your website?  Then head to your sitemap because it’s time for a checkup!  Remove any old or outdated pages and then make sure that site search results are blocked.  This will put your sitemap back on the road to health!

Completely a full SEO audit is a huge task, but don’t worry…we can help!  Contact SBOS Web Solutions with assistance with your SEO audit or for ongoing management support.

 

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