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Social Media Marketing Impacting Your Bottom Line?

Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …

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Guest Blogging and SEO: Still Alive and Viable

By now, everyone understands that content is a requirement for getting found online.  However, many people have given lip service to guest blogging and the importance of search engine optimization lately.  They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true!  The …

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Demystifying Social Media Managers

You’ve seen them around the office….social media managers.  You know who they are — those mythical beasts that appear to be surfing and giggling all day.  But do you know what they’re actually do over there behind their laptop screens and why the magic that they perform makes them so vital to the success of …

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