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Why Live Streaming is Important to Your Content Strategy

Digital marketing is continually changing, which is why your content marketing strategy should also continually evolve.  To stay current and ensure you’re reaching as many potential customers as possible, consider adding live streaming to your business content strategy. Why Live Streaming for Business In today’s world, video has become the dominant consumable content.  Take your marketing …

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Elements Every Business Website Needs

Once upon a time, all you needed was a simple website to be successful.  However, today’s internet landscape, search engine algorithms, and super savvy consumers demand much more from a business website. Websites today tell stories, serve as roadmaps and digital card catalogs for information sharing, and are one of the top sales tools a …

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The Hard Truth About Email Marketing in 2018

There is an ugly rumor going around that email marketing is dead.  Well, we’re here to tell you that’s just not true!  According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …

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How to Use Images to Skyrocket Your Social Media Results

Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds?  It’s true! A large part of the …

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Holiday Email Campaign Tips and Ideas for Your Business

The holiday email marketing season is just around the corner!   According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity. To help get your holiday email marketing strategy …

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How to Protect Your Business from Social Media Threats

Your business is your brand and you want to do everything you can to protect it and maintain its integrity.  That’s why, when it comes to social media, you want to stay actively aware and on top of what you and your employees are sharing on your brand’s behalf and of your brand’s reputation online. Often …

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The Big Secret to Online Marketing

Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)!   …

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