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Why You Need an Email Opt-in Gift on Your Website

A very wise person said to never build your home on a rented property, but if you rely only on social media to contact your clients, you are risking your business on the whims of other people. Facebook, Twitter, Instagram— all of these platforms are known for deactivating and deleting accounts that they feel violate …

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Social Experiment: How to Link Your Social Media to Your Website and Build Engagement.

You have your website and you have your social media, but how integrated are they? By making a few simple changes, you can use both to build credibility and SEO standing and foster good customer relationships. In turn? This means more sales for you. There are a few different ways to do this. The simplest …

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The Rainbow Connection: How Colors Can Help You Get The Right Clients

Did you know that 85% of consumers made a purchasing choice based on the colors used by a brand? And 52% of them will not return if they don’t like the color scheme? Considering that over 2/3rds of split-second judgments are based on color, the right or wrong color choices could be the difference in …

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Don’t Read Me: The Six Best Ways to Make Sure People Never Click on Anything on Your Website

Getting people to your website isn’t the same as keeping them there. In fact, the average “bounce time” is about 15 seconds. That means people figure out if they want to hang around and look – and click – after just 15 seconds. What makes them bounce? Load time is the most common reason given …

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Are You Ready for CCPA? Here’s a Checklist for Your Website

The California Consumer Protection Act (CCPA) is hailed as one of the county’s most comprehensive data privacy bills. It controls the collection and selling of both physical and digital data. According to the initiative, the CCPA will  “give Californians the ‘who, what, where, and when’ of how businesses handle consumers’ personal information.”   The CCPA goes …

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mobile search

Why Mobile Search is Important for Your Business

While you might have designed your website with search engine optimization (SEO) in mind, did you consider how your website will perform in a mobile search?  With more than 57% of all internet usage now being performed on mobile phones and tablets, ensuring your website can be found through mobile search is critical. Using mobile optimization …

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responsive design

The Difference Between Mobile-First and Responsive Design

You might have heard the terms mobile-first design and responsive design thrown around in meetings, but do you really know what they mean?  Today we’re going to teach you the basics of both, explain how they are different, and give you all the information you need to decide which approach is better for your business. …

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