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Holiday Email Campaign Tips and Ideas for Your Business

The holiday email marketing season is just around the corner!   According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity.

To help get your holiday email marketing strategy in place, we thought we would do a quick rundown of tips and campaign ideas to help get you inspired.

Holiday Email Tips

There is more to a successful holiday season than just Black Friday and Cyber Monday.  To make the most of your touchpoint opportunities, include the non-mainstream holidays in your strategy as well.  What are we talking about here?  Think Winter Solstice, Diwali, and Las Posadas.  Have fun and give each campaign a holiday theme.

Don’t wait until Thanksgiving to start your holiday campaign.  Kick things off with a fun Halloween offering and drive through Chinese New Year to get the biggest bang for your holiday email marketing bucks.

Segment your email lists and target your various emails based on user behavior and demographics.  This will ensure the right message is reaching the right customers.

Holiday Email Campaign Ideas

Here are a few email campaign ideas to help spark your creative juices:

  • Halloween Treats for Ghouls and Goblins
  • Holiday Preview Sale
  • Black Friday Sales (Discounts / Free Shipping)
  • Cyber Monday Specials (Discounts / Free Shipping)
  • Winter Welcome Back (for your ‘sleeping’ customers)
  • Holiday Gift Guide
  • Naughty or Nice Specials
  • Friends-Giving: Share the Love Discounts
  • Holiday Freebies
  • Invitation Only Holiday Sale

Need a little more help to pull your holiday email campaign strategy today?  Contact SBOS Web Solutions and our email marketing professionals will get your brand ready for a successful holiday season.

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