Designing and laying out the pages of a website isn’t just about what you think looks right, or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results. Starting with the Goal in Mind To strategically design a website, start with …
Are You Thinking Strategically About Your Website? Read More »
Did you know that 85% of consumers made a purchasing choice based on the colors used by a brand? And 52% of them will not return if they don’t like the color scheme? Considering that over 2/3rds of split-second judgments are based on color, the right or wrong color choices could be the difference in …
The Rainbow Connection: How Colors Can Help You Get The Right Clients Read More »
When users land on your website, you only have one opportunity to engage with them and make a good impression. If you can improve your website design, then you can improve overall user engagement. And who wouldn’t want that, right? According to Neilson, users will likely only read 20% of the words on a web page. …
When it comes to online marketing, SEO (Search Engine Optimization) is critical. We’ve talked a lot about content and how it can impact your search rankings, but did you know your website design can impact performance as well? It’s true! Website design and UX matter more today than ever before. Since Google and the other …
Your company has a website and it’s performed well to this point. That’s awesome! But, uhm, how long ago did you build your website? If it’s been more than two years, then perhaps it’s time for a website redesign. This idea comes as a surprise to many companies, especially if they think their website is …
Your website serves multiple purposes. From presenting information about your company and your company’s culture to serving as a sales portal and customer support line, your website is a critical part of your overall company digital presence. It’s not surprising that website design can have a huge impact on your bottom-line and online reputation. There are …
With the new year just around the corner, now is the time to plan for your Q1 marketing efforts. Why not consider a website design refresh as part of your strategy? A brand new look or website makeover could help you make a splash and come out of the gate like a rock star in …
