Website content has to be good in order to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the 5 keys to creating highly effective content. Readability Your …
The 5 Most Important Things to Consider When Creating Website Content Read More »
Designing and laying out the pages of a website isn’t just about what you think looks right, or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results. Starting with the Goal in Mind To strategically design a website, start with …
Are You Thinking Strategically About Your Website? Read More »
A very wise person said to never build your home on a rented property, but if you rely only on social media to contact your clients, you are risking your business on the whims of other people. Facebook, Twitter, Instagram— all of these platforms are known for deactivating and deleting accounts that they feel violate …
Why You Need an Email Opt-in Gift on Your Website Read More »
Websites are a piece of cake, right? All you need is some stock photos and words, and you’re ready for business. It’s actually a little more complicated than it seems. From legal disclaimers to telling people what you want them to do when they visit the website, there’s plenty of opportunities for you to make …
Websites Made Easy: 3 Things Your Website Must Have Read More »
You have your website and you have your social media, but how integrated are they? By making a few simple changes, you can use both to build credibility and SEO standing and foster good customer relationships. In turn? This means more sales for you. There are a few different ways to do this. The simplest …
Social Experiment: How to Link Your Social Media to Your Website and Build Engagement. Read More »
Did you know that 85% of consumers made a purchasing choice based on the colors used by a brand? And 52% of them will not return if they don’t like the color scheme? Considering that over 2/3rds of split-second judgments are based on color, the right or wrong color choices could be the difference in …
The Rainbow Connection: How Colors Can Help You Get The Right Clients Read More »
The California Consumer Protection Act (CCPA) is hailed as one of the county’s most comprehensive data privacy bills. It controls the collection and selling of both physical and digital data. According to the initiative, the CCPA will “give Californians the ‘who, what, where, and when’ of how businesses handle consumers’ personal information.” The CCPA goes …
Are You Ready for CCPA? Here’s a Checklist for Your Website Read More »
While you might have designed your website with search engine optimization (SEO) in mind, did you consider how your website will perform in a mobile search? With more than 57% of all internet usage now being performed on mobile phones and tablets, ensuring your website can be found through mobile search is critical. Using mobile optimization …
Why Mobile Search is Important for Your Business Read More »
When users land on your website, you only have one opportunity to engage with them and make a good impression. If you can improve your website design, then you can improve overall user engagement. And who wouldn’t want that, right? According to Neilson, users will likely only read 20% of the words on a web page. …
You might have heard the terms mobile-first design and responsive design thrown around in meetings, but do you really know what they mean? Today we’re going to teach you the basics of both, explain how they are different, and give you all the information you need to decide which approach is better for your business. …
The Difference Between Mobile-First and Responsive Design Read More »
