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Tips and Resources

DMARC Tips

DMARC: What Your Business Needs to Know

Early in 2018, the Domain-based Message Authentication, Reporting, and Conformance (DMARC) regulations were passed.  Although it was specifically designed under European laws, it impacts any company that does business with and sends emails to European consumers. If you have customers from all over the world, then you need to ensure your company is following proper DMARC protocol.  …

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5 Ways to Prepare for Small Business Saturday

Small Business Saturday is just around the corner, so it’s time to start preparing!  With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …

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The Hard Truth About Email Marketing in 2018

There is an ugly rumor going around that email marketing is dead.  Well, we’re here to tell you that’s just not true!  According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …

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How to Use Images to Skyrocket Your Social Media Results

Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds?  It’s true! A large part of the …

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Holiday Email Campaign Tips and Ideas for Your Business

The holiday email marketing season is just around the corner!   According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity. To help get your holiday email marketing strategy …

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How to Protect Your Business from Social Media Threats

Your business is your brand and you want to do everything you can to protect it and maintain its integrity.  That’s why, when it comes to social media, you want to stay actively aware and on top of what you and your employees are sharing on your brand’s behalf and of your brand’s reputation online. Often …

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