If you’re a content creator, chances are you’ve thought about ways to make more money. After all, creating and publishing quality content takes time and effort. Fortunately, there are several ways you can use digital products to generate additional income. Here are five of the best: Create an E-book One great way to make money …
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You often see testimonials on websites and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is a key concept in marketing. What it means is that if other people …
Website content has to be good in order to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the 5 keys to creating highly effective content. Readability Your …
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Designing and laying out the pages of a website isn’t just about what you think looks right, or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results. Starting with the Goal in Mind To strategically design a website, start with …
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Brand awareness is key to the success of any business, no matter how small. It can be tough to break through the noise and make your company visible to potential consumers. However, there are a few simple things you can do to create brand awareness through communities. Join relevant online communities related to your industry. …
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A successful brand community has the power to unlock benefits and resources that can take your business to the next level. A strong brand community provides value to its members, which ultimately strengthens the relationship between the brand and its customers. To create and cultivate a thriving brand community, brands must first understand what it …
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As a business owner, you know creating engaging content is essential to your success. But what if you’re struggling to come up with topics that interest your audience? If you’re unsure how to create some blog or social media content that’s both valuable and sharable, today we’re giving you five tips for creating the perfect …
November is officially here which means Cyber Monday is only a few weeks away. Of the three-day holiday shopping event, (Black Friday, Small Business Saturday, and Cyber Monday) it saw the highest sales in 2017 topping out at $6.29-billion. Cyber Monday saw a 17-percent increase in overall sales in 2017. And for the first time …
The New Year is just around the corner. Now is the time to prepare your business for the year ahead. We know you’re focused on the holiday shopping season and the company holiday party. However, if you don’t start preparing now, you will be likely to miss your competitive advantage. Here are a few guidelines …
Everyone knows that LinkedIn is a great resource for making connections and growing your business. What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit. No matter if you’re there to build leads or …
