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Four Simple Ways to Create Brand Awareness Through Communities

Brand awareness is key to the success of any business, no matter how small. It can be tough to break through the noise and make your company visible to potential consumers. However, there are a few simple things you can do to create brand awareness through communities. Join relevant online communities related to your industry. …

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Women at a desk discussing building essential tips to build brand community

Essential Characteristics of a Successful Brand Community

A successful brand community has the power to unlock benefits and resources that can take your business to the next level. A strong brand community provides value to its members, which ultimately strengthens the relationship between the brand and its customers. To create and cultivate a thriving brand community, brands must first understand what it …

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LinkedIn Tips

How to Rock LinkedIn for Business

Everyone knows that LinkedIn is a great resource for making connections and growing your business.  What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit.  No matter if you’re there to build leads or …

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DMARC Tips

DMARC: What Your Business Needs to Know

Early in 2018, the Domain-based Message Authentication, Reporting, and Conformance (DMARC) regulations were passed.  Although it was specifically designed under European laws, it impacts any company that does business with and sends emails to European consumers. If you have customers from all over the world, then you need to ensure your company is following proper DMARC protocol.  …

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5 Ways to Prepare for Small Business Saturday

Small Business Saturday is just around the corner, so it’s time to start preparing!  With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …

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