Tips and Resources

LinkedIn Tips

How to Rock LinkedIn for Business

Everyone knows that LinkedIn is a great resource for making connections and growing your business.  What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit.  No matter if you’re there to build leads or …

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DMARC Tips

DMARC: What Your Business Needs to Know

Early in 2018, the Domain-based Message Authentication, Reporting, and Conformance (DMARC) regulations were passed.  Although it was specifically designed under European laws, it impacts any company that does business with and sends emails to European consumers. If you have customers from all over the world, then you need to ensure your company is following proper DMARC protocol.  …

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5 Ways to Prepare for Small Business Saturday

Small Business Saturday is just around the corner, so it’s time to start preparing!  With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …

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The Hard Truth About Email Marketing in 2018

There is an ugly rumor going around that email marketing is dead.  Well, we’re here to tell you that’s just not true!  According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …

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