You often see testimonials on websites and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is a key concept in marketing. What it means is that if other people …
A successful brand community has the power to unlock benefits and resources that can take your business to the next level. A strong brand community provides value to its members, which ultimately strengthens the relationship between the brand and its customers. To create and cultivate a thriving brand community, brands must first understand what it …
Essential Characteristics of a Successful Brand Community Read More »
Building a community around your brand is a great way to connect with your customers, grow your business, get feedback on your products, and set yourself apart from the competition. Creating a community around your brand that focuses on customer needs is key to success. Creating a community is no easy task, but it’s worth …
You have your website and you have your social media, but how integrated are they? By making a few simple changes, you can use both to build credibility and SEO standing and foster good customer relationships. In turn? This means more sales for you. There are a few different ways to do this. The simplest …
Social Experiment: How to Link Your Social Media to Your Website and Build Engagement. Read More »
Everyone knows that LinkedIn is a great resource for making connections and growing your business. What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit. No matter if you’re there to build leads or …
Believe it or not, the holidays are fast approaching…gasp! To help get your business ready, we’ve pulled together tips and best practices to help you get your social media game ready to fa-la-la-la-la your way into the new year. How to Prepare Your Social Media for the Holidays Before the chaos of the season hits, …
Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds? It’s true! A large part of the …
How to Use Images to Skyrocket Your Social Media Results Read More »
Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)! …
Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …
Social Media Marketing Impacting Your Bottom Line? Read More »
By now, everyone understands that content is a requirement for getting found online. However, many people have given lip service to guest blogging and the importance of search engine optimization lately. They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true! The …
