Marketing

Why Live Streaming is Important to Your Content Strategy

Digital marketing is continually changing, which is why your content marketing strategy should also continually evolve.  To stay current and ensure you’re reaching as many potential customers as possible, consider adding live streaming to your business content strategy. Why Live Streaming for Business In today’s world, video has become the dominant consumable content.  Take your marketing …

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The Hard Truth About Email Marketing in 2018

There is an ugly rumor going around that email marketing is dead.  Well, we’re here to tell you that’s just not true!  According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …

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How to Use Images to Skyrocket Your Social Media Results

Knowing that users respond to visual information better than text-based information, it’s no surprise that this week we want to talk about how to use images to amp up your social media game. Did you know that the human brain can recognize a familiar object in only 100 milliseconds?  It’s true! A large part of the …

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Holiday Email Campaign Tips and Ideas for Your Business

The holiday email marketing season is just around the corner!   According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity. To help get your holiday email marketing strategy …

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The Big Secret to Online Marketing

Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)!   …

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Social Media Marketing Impacting Your Bottom Line?

Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …

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Guest Blogging and SEO: Still Alive and Viable

By now, everyone understands that content is a requirement for getting found online.  However, many people have given lip service to guest blogging and the importance of search engine optimization lately.  They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true!  The …

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Outsourcing Digital Marketing

Digital Marketing: 3 Reasons to Outsource

Whether your digital marketing team is a fearless party of one or a unified force of one hundred strong, they have quite a bit of responsibility and territory to cover.  Trying to manage all the various components is a daunting task and often proves too much for many digital marketing teams to handle be it due …

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Demystifying Social Media Managers

You’ve seen them around the office….social media managers.  You know who they are — those mythical beasts that appear to be surfing and giggling all day.  But do you know what they’re actually do over there behind their laptop screens and why the magic that they perform makes them so vital to the success of …

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