Email

DMARC Tips

DMARC: What Your Business Needs to Know

Early in 2018, the Domain-based Message Authentication, Reporting, and Conformance (DMARC) regulations were passed.  Although it was specifically designed under European laws, it impacts any company that does business with and sends emails to European consumers. If you have customers from all over the world, then you need to ensure your company is following proper DMARC protocol.  …

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The Hard Truth About Email Marketing in 2018

There is an ugly rumor going around that email marketing is dead.  Well, we’re here to tell you that’s just not true!  According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …

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Holiday Email Campaign Tips and Ideas for Your Business

The holiday email marketing season is just around the corner!   According to the National Retail Federation, holiday sales account for 20 percent of all retail sales, so it’s clear that you need to have your game face on and be prepared to make the most of this opportunity. To help get your holiday email marketing strategy …

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