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Essential Characteristics of a Successful Brand Community

A successful brand community has the power to unlock benefits and resources that can take your business to the next level. A strong brand community provides value to its members, which ultimately strengthens the relationship between the brand and its customers. To create and cultivate a thriving brand community, brands must first understand what it …

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Don’t Read Me: The Six Best Ways to Make Sure People Never Click on Anything on Your Website

Getting people to your website isn’t the same as keeping them there. In fact, the average “bounce time” is about 15 seconds. That means people figure out if they want to hang around and look – and click – after just 15 seconds. What makes them bounce? Load time is the most common reason given …

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Guest Blogging and SEO: Still Alive and Viable

By now, everyone understands that content is a requirement for getting found online.  However, many people have given lip service to guest blogging and the importance of search engine optimization lately.  They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true!  The …

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