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Eight Tips to Crafting Compelling Call-To-Actions That Convert

As a content creator, you know the importance of creating compelling calls to action that convert. After all, your goal is to get your readers to act, whether signing up for your newsletter, downloading your e-book, or making a purchase. But what makes for a genuinely compelling call to action? Here are eight tips to […]

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7 Biggest Website Copywriting Mistakes

The 7 Biggest Mistakes People Make Writing Content

When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1.        

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Women at a desk discussing building essential tips to build brand community

Essential Characteristics of a Successful Brand Community

A successful brand community has the power to unlock benefits and resources that can take your business to the next level. A strong brand community provides value to its members, which ultimately strengthens the relationship between the brand and its customers. To create and cultivate a thriving brand community, brands must first understand what it

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Don’t Read Me: The Six Best Ways to Make Sure People Never Click on Anything on Your Website

Getting people to your website isn’t the same as keeping them there. In fact, the average “bounce time” is about 15 seconds. That means people figure out if they want to hang around and look – and click – after just 15 seconds. What makes them bounce? Load time is the most common reason given

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Guest Blogging and SEO: Still Alive and Viable

By now, everyone understands that content is a requirement for getting found online.  However, many people have given lip service to guest blogging and the importance of search engine optimization lately.  They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true!  The

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