As a content creator, you know the importance of creating compelling calls to action that convert. After all, your goal is to get your readers to act, whether signing up for your newsletter, downloading your e-book, or making a purchase. But what makes for a genuinely compelling call to action? Here are eight tips to …
Eight Tips to Crafting Compelling Call-To-Actions That Convert Read More »
When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1. …
The 7 Biggest Mistakes People Make Writing Content Read More »
A successful brand community has the power to unlock benefits and resources that can take your business to the next level. A strong brand community provides value to its members, which ultimately strengthens the relationship between the brand and its customers. To create and cultivate a thriving brand community, brands must first understand what it …
Essential Characteristics of a Successful Brand Community Read More »
Getting people to your website isn’t the same as keeping them there. In fact, the average “bounce time” is about 15 seconds. That means people figure out if they want to hang around and look – and click – after just 15 seconds. What makes them bounce? Load time is the most common reason given …
It’s not a trick, it’s true…blogging is still one of the best ways to help drive your online marketing efforts. When done right, your business blog will be a treat by increasing your search rankings, expanding your reach, and even improving conversion. For anyone who doesn’t like writing, being tasked with creating a blog on …
As you’re well aware, content is still king online — and if you want to be found online, you need great content. However, too many companies try and jump into the content game, but their copywriting skills are just missing the mark. Creating content for the sake of just having content won’t yield you the …
By now, everyone understands that content is a requirement for getting found online. However, many people have given lip service to guest blogging and the importance of search engine optimization lately. They think that the search engines don’t give them credit any longer. Well, we’re here to tell you that it’s just not true! The …
