Small Business Saturday is just around the corner, so it’s time to start preparing! With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …
As you’re well aware, content is still king online — and if you want to be found online, you need great content. However, too many companies try and jump into the content game, but their copywriting skills are just missing the mark. Creating content for the sake of just having content won’t yield you the …
Videos are a key element of any content marketing strategy. But don’t worry, you don’t need a team of videographers to reap the benefits — anyone can record videos for business. So pull up a director’s chair and put on your Ron Howard baseball cap and let’s explore how you can create videos for your …
Digital marketing is continually changing, which is why your content marketing strategy should also continually evolve. To stay current and ensure you’re reaching as many potential customers as possible, consider adding live streaming to your business content strategy. Why Live Streaming for Business In today’s world, video has become the dominant consumable content. Take your marketing …
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Once upon a time, all you needed was a simple website to be successful. However, today’s internet landscape, search engine algorithms, and super savvy consumers demand much more from a business website. Websites today tell stories, serve as roadmaps and digital card catalogs for information sharing, and are one of the top sales tools a …
There is an ugly rumor going around that email marketing is dead. Well, we’re here to tell you that’s just not true! According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …
Early in life, I learned two phrases that have formed some of the grounding principles of my life: “If you fail to prepare, prepare to fail.“ “How you start your day is how your day will go.“ As my career has progressed and I’ve done the obligatory studying of other successful entrepreneurs, I’ve noticed a …
Your business is your brand and you want to do everything you can to protect it and maintain its integrity. That’s why, when it comes to social media, you want to stay actively aware and on top of what you and your employees are sharing on your brand’s behalf and of your brand’s reputation online. Often …
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Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)! …
Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …
Social Media Marketing Impacting Your Bottom Line? Read More »
