Business

Why Live Streaming is Important to Your Content Strategy

Digital marketing is continually changing, which is why your content marketing strategy should also continually evolve.  To stay current and ensure you’re reaching as many potential customers as possible, consider adding live streaming to your business content strategy. Why Live Streaming for Business In today’s world, video has become the dominant consumable content.  Take your marketing …

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Elements Every Business Website Needs

Once upon a time, all you needed was a simple website to be successful.  However, today’s internet landscape, search engine algorithms, and super savvy consumers demand much more from a business website. Websites today tell stories, serve as roadmaps and digital card catalogs for information sharing, and are one of the top sales tools a …

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The Hard Truth About Email Marketing in 2018

There is an ugly rumor going around that email marketing is dead.  Well, we’re here to tell you that’s just not true!  According to several studies, email marketing continues to dominate the digital marketing landscape in terms of performance. An additional truth is that the email marketing practices from 2000 no longer work in today’s …

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How to Protect Your Business from Social Media Threats

Your business is your brand and you want to do everything you can to protect it and maintain its integrity.  That’s why, when it comes to social media, you want to stay actively aware and on top of what you and your employees are sharing on your brand’s behalf and of your brand’s reputation online. Often …

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The Big Secret to Online Marketing

Ever wonder why some businesses are hugely successful with online marketing and others aren’t? So many people spend time and money on books, tapes, and seminars trying to discover the secret. Want to know the secret? We are here to share it all (no magic handshake or Guardian’s Oath required to obtain the information)!   …

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Social Media Marketing Impacting Your Bottom Line?

Businesses know they “need to be on social media” but what many don’t understand is what impact social media marketing has on the bottom line of their business. With the concept of ROI being so deeply rooted in the theory of customer acquisition or direct revenue generation, explaining that the measurement of social media marketing isn’t …

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An Introvert’s Guide to Video for Business

In the realm of online digital content, nothing performs as well as video. This is why video is so critical to a successful marketing strategy. But what if you’re an introvert who hates being on camera? Not to worry — you have options! Thanks to the increasing rise of video popularity, software for creating videos makes …

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Outsourcing Digital Marketing

Digital Marketing: 3 Reasons to Outsource

Whether your digital marketing team is a fearless party of one or a unified force of one hundred strong, they have quite a bit of responsibility and territory to cover.  Trying to manage all the various components is a daunting task and often proves too much for many digital marketing teams to handle be it due …

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