When writing website content, you should put yourself in the shoes of your visitor. They’ve come to your website looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are the 7 biggest mistakes people make when writing web content. 1. …
The 7 Biggest Mistakes People Make Writing Content Read More »
Building a community around your brand is a great way to connect with your customers, grow your business, get feedback on your products, and set yourself apart from the competition. Creating a community around your brand that focuses on customer needs is key to success. Creating a community is no easy task, but it’s worth …
A very wise person said to never build your home on a rented property, but if you rely only on social media to contact your clients, you are risking your business on the whims of other people. Facebook, Twitter, Instagram— all of these platforms are known for deactivating and deleting accounts that they feel violate …
Why You Need an Email Opt-in Gift on Your Website Read More »
Let’s face it, traditional marketing isn’t easy and digital marketing is even harder. With a myriad of variables and continually changing rules, staying on top of digital marketing can be a lot for any business. Thus, too many businesses are spinning their wheels with SEO marketing — not doing it correctly and missing their opportunity to …
Are you wondering if your business needs a mobile-friendly website or mobile app? Well, consider these statistics for a minute: As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista Users spend on average 69% of their media time on smartphones. Source: comScore Mobile devices will soon drive 80% of global internet usage. Source: Zenith Mobile …
November is officially here which means Cyber Monday is only a few weeks away. Of the three-day holiday shopping event, (Black Friday, Small Business Saturday, and Cyber Monday) it saw the highest sales in 2017 topping out at $6.29-billion. Cyber Monday saw a 17-percent increase in overall sales in 2017. And for the first time …
It’s not a trick, it’s true…blogging is still one of the best ways to help drive your online marketing efforts. When done right, your business blog will be a treat by increasing your search rankings, expanding your reach, and even improving conversion. For anyone who doesn’t like writing, being tasked with creating a blog on …
The New Year is just around the corner. Now is the time to prepare your business for the year ahead. We know you’re focused on the holiday shopping season and the company holiday party. However, if you don’t start preparing now, you will be likely to miss your competitive advantage. Here are a few guidelines …
Everyone knows that LinkedIn is a great resource for making connections and growing your business. What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit. No matter if you’re there to build leads or …
Early in 2018, the Domain-based Message Authentication, Reporting, and Conformance (DMARC) regulations were passed. Although it was specifically designed under European laws, it impacts any company that does business with and sends emails to European consumers. If you have customers from all over the world, then you need to ensure your company is following proper DMARC protocol. …
