Business

Why You Need an Email Opt-in Gift on Your Website

A very wise person said to never build your home on a rented property, but if you rely only on social media to contact your clients, you are risking your business on the whims of other people. Facebook, Twitter, Instagram— all of these platforms are known for deactivating and deleting accounts that they feel violate …

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SEO St Louis

The What and Why of SEO for Business

Let’s face it, traditional marketing isn’t easy and digital marketing is even harder.  With a myriad of variables and continually changing rules, staying on top of digital marketing can be a lot for any business.  Thus, too many businesses are spinning their wheels with SEO marketing — not doing it correctly and missing their opportunity to …

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Mobile App St Louis

Does Your Business Really Need a Mobile App?

Are you wondering if your business needs a mobile-friendly website or mobile app?  Well, consider these statistics for a minute: As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista Users spend on average 69% of their media time on smartphones. Source: comScore Mobile devices will soon drive 80% of global internet usage. Source: Zenith Mobile …

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LinkedIn Tips

How to Rock LinkedIn for Business

Everyone knows that LinkedIn is a great resource for making connections and growing your business.  What people don’t really understand, though, is how to do it successfully. LinkedIn operates a little differently than the traditional B2C social platforms, so your marketing strategy needs to adjust a bit.  No matter if you’re there to build leads or …

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DMARC Tips

DMARC: What Your Business Needs to Know

Early in 2018, the Domain-based Message Authentication, Reporting, and Conformance (DMARC) regulations were passed.  Although it was specifically designed under European laws, it impacts any company that does business with and sends emails to European consumers. If you have customers from all over the world, then you need to ensure your company is following proper DMARC protocol.  …

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5 Ways to Prepare for Small Business Saturday

Small Business Saturday is just around the corner, so it’s time to start preparing!  With more than 93 percent of Americans believing in supporting locally owned businesses and more than $13billion being spent in 2017 for the day, you don’t want to miss out on Small Business Saturday 2018! Here are five tips we’ve pulled …

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