Successful strategies to build a community around your brand are essential. However, not all of them will work for every business. That’s why it’s important to experiment until you find the ones that work best for you.
Here are six insanely successful strategies for building a community:
- Create a content hub.
- Host live events.
- Offer exclusive benefits for members.
- Foster a sense of belonging.
- Encourage user-generated content.
- Reward engagement.
Create a Community Content Hub
One of the best ways to create a sense of community for your users is to create a brand community content hub. This is a place where your customers and fans can come to engage with your brand and each other. It can be a blog, a website, or even just a social media page.
A content hub is a one-stop-shop for all of your company’s content. This could include blog posts, infographics, videos, images, and more. By creating a content hub, you make it easy for your customers to find all of your content in one place. Plus, it helps to establish your brand as a thought leader in your industry. The number one caveat – make sure your content is high quality! Your customers will only share your content if it’s good. Spend time crafting well-written and well-researched blog posts, and create visually appealing infographics that can be shared across the web.
Host Live Community Events
Another great way to create viral content is to host live events. Live events are a fantastic way to connect with your audience and create a sense of community around your brand. They also give people the opportunity to see and hear you in person, which can help increase your credibility.
When you host a live event, make sure to promote it heavily on social media. Use images and videos to capture the excitement of the event, and make sure to post about it frequently in the days leading up to it. Once the event is over, make sure to post about it extensively on social media.
Offer Exclusive Benefits for Community Members
One way to encourage people to join your brand community is by offering exclusive benefits they can’t get anywhere else. This could include things like early access to new products, discounted rates on services, or exclusive content that is only available to members.
You could also go a step further and make your membership program a community of its own. This could involve creating a private Facebook group or forum where members can connect with each other, ask questions, and share advice.
Foster a sense of belonging in Your Brand Community
Brand communities are formed when customers feel a sense of belonging to the group. To foster that sense businesses need to create a community that is welcoming and inclusive. Communities can provide social support, information exchange, and a sense of identity. When customers feel a sense of belonging, they are more likely to be loyal and advocate for the brand.
Create engaging content, provide opportunities for social interaction, and celebrate member accomplishments. Encourage people to share their stories, offer exclusive content, and engage with members regularly. Brands that create a sense of community are likely to see long-term loyalty from their customers.
Successful Brands Encourage User-generated Content
User-generated content is a great way to get content for your own website or social media pages. It helps to build trust and credibility with your audience and it’s an almost zero-effort strategy to build a community around your brand. User-generated content can be in the form of blog posts, photos, videos, or tweets.
There are a few ways to encourage your customers to create content. You can run contests or giveaways, or you can simply ask them to share their experiences with your product or service. Make sure you showcase the best content on your website and social media accounts. User-generated content is a great way to increase brand awareness and create a buzz around your brand.
When it comes to user-generated content, there’s no such thing as too much. The more content you have, the more likely it is to be seen by people.
Use Rewards to Build Community Around Your Brand
When people engage with your brand on social media, they are doing you a favor. They are taking the time to connect with you and share their thoughts. As a business, it’s important to show your appreciation by rewarding them for their efforts.
There are a number of ways to reward engagement. We’ve already mentioned exclusive content, discounts, or early access. Another way to reward engagement is by giving members of your community a voice. Allow them to contribute content, answer questions, and help shape the direction of the community. This will make them feel valued and connected, which will encourage them to stick around and participate more. You can also host contests or polls, or simply say thank you for their support.
No matter what you do, make sure that your reward is relevant to your brand and your audience.
Successful community building around your brand is no easy task. It takes a lot of hard work, dedication, and tenacity. But if you’re willing to put in the effort, you can reap some amazing rewards. Creating and nurturing a community around your brand is one key to success. We’ve misted six strategies that helped some of our favorite brands build an engaged and loyal audience. Do any of these strategies work for you? If not, what have you tried that’s been successful? We’d love to hear from you in the comments below!